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One of the hardest parts of being in business is actually running (or working on) the business and one of the second
hardest lessons is learning how to create systems that make running your business more effective. I have compiled a list of 20 of my favorite apps, gadgets, and tools that make my life, and more importantly my business, run smoother. While this isn’t an overwhelming list I think you will find a few tools to add to your toolkit. Most of these items are free or minimal in cost outside of the large techie items.
Have you ever noticed that when you go to search something on Google, video’s pop up first? Videos are ranked high on Google and can give your brand the opportunity to be seen as a thought leader on a particular subject. Whether you are creating a painting or educating customers on the stock market, video may be for you.
Blogging is a great way to create great content for your brand and become Google-able, which is super important to your personal or professional brand. Create your blog, outline the type of content you want to include on the site, create a list of key words and phrases so that you can be searched, and don’t forget to add a catchy title. After publishing content, it is important to share the blog using your social media platforms for greater exposure. Oh, and there are other blogging platforms…but wordpress is my personal fave.
3.) Google Docs/Drive
Have you ever lost hundreds of documents on your computer or on a thumb drive? Well, I have, and it is not fun. After your stomach sinks to your feet there is joy in knowing that maybe you backed up the back up. Google docs, now known as Google drive, is a great clouding system. It’s for everyone from solopreneurs to large teams who need to host and edit documents without the hassle of several emails back and forth. It will save your business in an emergency and is a great system to back up the back up.
4.) Google Voice
Efficient businesses create boundaries and balance. An important element of your business is learning how to turn off, have business hours for customers and clients, and create a work/life balance. One of the ways I have found to create such a balance is by downloading and using a Google voice number. It will receive its own voice messages and text. Here is the secret: have the phone ring your number when a call comes in from that line, that way you know if it business or personal. Your business and your life will thank you for creating a line in the sand.
6.) Physical Calendar
When I was younger my parents, my dad in particular, told me to write everything down. Of course, I didn’t because I thought it was such a task but boy oh boy do I understand why he would lean so hard on me about that. When I went full time in my PR business it was essential for me to see every single appointment, make notes while on a call, and map out the year all in one swoop. My notebook-sized datebook keeps me on track more than most can imagine and I have only missed one appointment in two years (yay ME)! I suggest going offline and going low tech for the most important area of your life…your time.
7.) Idea Book
Second to my physical planner is my idea book. I scribble, draft out plans for business, and create ways to take over my part of the business world. The most successful people I know walk around with pen and paper and guess what…it leads to a more successful business and life. Some things just can’t be typed into your phone or tablet. Write it down and visualize it.
I did not quite understand how valuable internet bookmarks could be to my business and efficiency but if you are like me you just can’t read every site you come across. When I find a site that I like and need to reference more than once I immediately bookmark it. But there is one more step that I think can help; be sure to create lists that assign the bookmark to a specific folder. Here are some folders to get you started: For Business, Personal, Accounting, Time Saving, Balanced Business, Social Media Advice, etc.
Yet another way to increase your expert profile is to offer your presentations on slideshare for view or download. If you optimize them correctly (use appropriate tags and create an engaging headline) you will find that you will receive many views of your presentations. You can also use the description box to include your contact information so that you can be called on to present the presentation to other audiences outside of your network.
I have found that relationships work best when they are built around the trust that comes from looking into another person’s face. While I don’t use it all the time, Skype is a great tool to access when necessary. I also have found that it works well for a group of people as well…but hey you can use a Google Hangout too.
Your phone is an on-the-go extension of your business so it needs to update along with the rest of your tools. You can find a reasonably priced smartphone so that you can incorporate some helpful apps and tools to make your out of the office systems just as compatible as in the ones you have in the office.
Need to share a large document or folder? Dropbox is the best thing since sliced bread to receive and share large files without having to host them on your own server. I encourage you to use this site and to encourage those who you are working with to do the same. You can work directly through the site or download it to your desktop and drag and drop items for an instantaneous upload.
Need to host a one-on-one or group call and record the content? This is great for listening back to what was shared during the meeting or to host a large group of people on a secure line versus a cell phone.
Whew! That was a lot. While there are many more tools and apps to add to your toolbox this is a great start for you as you make your way through the end of the year. Any tools that have worked for you? Please share below!
Please read for more tools at 20 Business Tools for Entrepreneurs.
- 20 Business Tools for Entrepreneurs (under30ceo.com)
- 10 Google tools you need in your business workflow (infoworld.com)