On Effective Business Development

Enjoy this short post from e1evation…

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program

  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads

  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

More at On Effective Business Development @e1evation.

About Kelly Business Advisors, LLC

Early in his career John started-up and sold 7 years later a Moving and Storage Company in Milwaukee. He acquired and was President of Kelly Pickle Company f/k/a Bond Pickle Company, in Oconto, WI for 12 years. Built a monthly round-table networking group of manufactures in Oconto. Developed marketing plans, sales plans, products and implemented lean manufacturing practices with many North American companies. Worked with non-profits as both a front line leader and behind the scenes. He is active in his church, a member of the Green Bay Chamber of Commerce,Business Networkers International (BNI) and now is joining the Green Bay Downtown Rotary.

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