Enjoy this short post from e1evation…
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:
Deepen your expertise through a continuous learning program
Document your expertise through blogging and social networks
Everything else is just details…
When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:
Again, everything else is just details…
Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:
That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.
More at On Effective Business Development @e1evation.