The Difference between Strategy and Tactics

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strategy
strategy (Photo credit: Sean MacEntee)

[The difference between strategy and tactics: strategy is done above the shoulders, tactics are done below the shoulders]

While a tweet-worthy catch phrase, this metaphor risks glib over-simplification. To explore deeper, let’s dissect strategy vs tactics in the following breakdown:

Breakdown: The Difference between Strategy and Tactics

Strategy Tactics
Purpose To identify clear broader goals that advance the overall organization and organize resources. To utilize specific resources to achieve sub-goals that support the defined mission.
Roles Individuals who influence resources in the organization. They understand how a set of tactics work together to achieve goals. Specific domain experts that maneuver limited resources into actions to achieve a set of goals.
Accountability Held accountable to overall health of organization. Held accountable to specific resources assigned.
Scope All the resources within the organizations, as well as broader market conditions including competitors, customers, and economy.  Yet don’t over think it, to paraphrase my business partnerCharlene Li, “Strategy is often what you don’t do”. A subset of resources used in a plan or process. Tactics are often specific tactics with limited resources to achieve broader goals.
Duration Long Term, changes infrequently. Shorter Term, flexible to specific market conditions.
Methods Uses experience, research, analysis, thinking, then communication. Uses experiences, best practices, plans, processes, and teams.
 Outputs Produces clear organizational goals, plans, maps, guideposts, and key performance measurements. Produces clear deliverables and outputs using people, tools, time.

 More at The Difference between Strategy and Tactics | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

About Kelly Business Advisors, LLC

Early in his career John started-up and sold 7 years later a Moving and Storage Company in Milwaukee. He acquired and was President of Kelly Pickle Company f/k/a Bond Pickle Company, in Oconto, WI for 12 years. Built a monthly round-table networking group of manufactures in Oconto. Developed marketing plans, sales plans, products and implemented lean manufacturing practices with many North American companies. Worked with non-profits as both a front line leader and behind the scenes. He is active in his church, a member of the Green Bay Chamber of Commerce,Business Networkers International (BNI) and now is joining the Green Bay Downtown Rotary.

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