Enjoy this video.
“Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control — especially on life-or-death decisions — may be the best thing for us. (Filmed at TEDxStanford.)
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.”
- Does having choice make us happy? 6 studies that suggest it doesn’t always (ted.com)
- Product choice: When are consumers most satisfied? (eurekalert.org)