What is it and Why is it Important?

Something for you to think about…How are you using integrated marketing in your business?  I like the phrase below by Laura Lake.  Enjoy!

Market Street
Market Street (Photo credit: glennharper)

“Our marketing world is shifting that is no secret.  Everywhere we look we see something about integrated marketing, but I still see companies that don’t embrace that approach.  Integrated marketing is the holistic approach to communication in marketing. It’s making sure that you are being consistent in your marketing both online and offline.  In other words – well it’s important.”

                                                     by Laura Lake

Your turn: Think about this question: “How are you using integrated marketing in your business?”

Read more at Integrated Marketing – What is it and Why is it Important?.

About Kelly Business Advisors, LLC

Early in his career John started-up and sold 7 years later a Moving and Storage Company in Milwaukee. He acquired and was President of Kelly Pickle Company f/k/a Bond Pickle Company, in Oconto, WI for 12 years. Built a monthly round-table networking group of manufactures in Oconto. Developed marketing plans, sales plans, products and implemented lean manufacturing practices with many North American companies. Worked with non-profits as both a front line leader and behind the scenes. He is active in his church, a member of the Green Bay Chamber of Commerce,Business Networkers International (BNI) and now is joining the Green Bay Downtown Rotary.

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