Read more at Thursday Quotes – Leadership | Seth D. Cohen.
Something for you to think about…How are you using integrated marketing in your business? I like the phrase below by Laura Lake. Enjoy!
“Our marketing world is shifting that is no secret. Everywhere we look we see something about integrated marketing, but I still see companies that don’t embrace that approach. Integrated marketing is the holistic approach to communication in marketing. It’s making sure that you are being consistent in your marketing both online and offline. In other words – well it’s important.”
by Laura Lake
Your turn: Think about this question: “How are you using integrated marketing in your business?”
- Integrated Marketing: What Does It Really Mean? (jatinmahindra.com)
- 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com)
- Integrating Your Offline and Online Presence (axialmarket.com)
- Internet Marketing Trends For 2013 (kellybusinessadvisors.com)
Enjoy this video.
“Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control — especially on life-or-death decisions — may be the best thing for us. (Filmed at TEDxStanford.)
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.”
- Does having choice make us happy? 6 studies that suggest it doesn’t always (ted.com)
- Product choice: When are consumers most satisfied? (eurekalert.org)
Here’s an interesting article for today. Enjoy.
Top executives are known to, and are often expected to work incredible hours. They wake up incredibly early, stay late, and work weekends.
However, a new McKinsey study finds that only 9 percent are very satisfied with how they use that time, about a third are “actively dissatisfied,” and almost half feel that they don’t spend enough time focusing on the strategic direction of their company.
According to the report, this makes a very important problem clear. Time management isn’t entirely a personal problem, it’s an organization wide problem. And it’s one that can’t be solved by adding more hours to the workday. Continue reading Executive Time Use Survey
Interesting book. Enjoy…
The Heart of Change: Real-Life Stories of How People Change Their Organizations
Why is organizational change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization—you need to change people’s behavior. And that is never easy.
The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to John Kotter’s international bestseller Leading Change.
Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale business change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams, instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic; and it is crucial for the success of any true organizational transformation.
- Leading Change – John Kotter speaks on how to assess the impacts on the people who will be affected (wisewolftalking.com)
- 3 Leadership Tips for Creating Organic Change (forbes.com)
- Leading Organisational Change (slideshare.net)
Enjoy this article on maintaining your blogs.
The internet – it can be a moneymaking cash cow or a massive playground that sucks out your productivity!
Being an online biz owner or blogger comes with its own set of challenges, and time management is one of the hurdles that newbies and veterans in the field are struggling with.
You can get up from bed – with the intention of finishing the most important tasks you’ve set for yourself that day. However, if you don’t keep your mind and your time usage on track, it’s easy to drift away from what matters and end the day without any progress.
Facebook, Pinterest, checking your email – all of these can be very addicting and time-wasting. We’ve all been there and done that.
So how do you make sure you manage your time well…and be productive? Continue reading 4 Tips On Managing Your Time As Blogger
Something short for the day. Enjoy and keep this in mind.
Have you have those days or weeks when your mind is busy?
A busy mind with planning, checking your progress, and making sure that you have accomplished everything that had to get done before the day is over?
I have been having a busy mind with thoughts going to several different projects. What I am noticing is that unless I take conscious mindful action to do something different with my thoughts, I will feel exhausted. And I do feel exhausted!
This morning, my body was trying to let me know that I am doing too much and not paying attention to it by developing a sore throat. Now that got my attention! So I took a nap this afternoon, and I am seeing how I can take better care of my ‘whole’ self — by slowing my mind (and my breath) and give my body needed attention and a chance to relax.
More at via Self-Care for the Busy Mind | Graceful Learning.
- Self-Care for the Busy Mind (gracefulearning.wordpress.com)
- Top 8 Tips to Continue Self Care after your Vacation or Holiday (lifebalancehealthcoach.wordpress.com)
- Preventing Overwhelm (Part 1) (romanitaciobanu.wordpress.com)
Memorable Quotes About Business Mission, Competitive Information and Strategy
to rise to the next level of performance. Miss that moment – and you start to decline.”
Lesson learned and avoid these mistake…Enjoy.
You’re Selling What?
You may know what you sell, but does your business plan clearly and concisely describe your product or service to the reader? Many business plan writers incorrectly assume that the person reading their plan is familiar with their business. Unfortunately, this typically leads to a swift and final “no” from lenders and investors. Instead, define and describe your product for someone who knows little or nothing about your industry, and include the benefits of what you offer in addition to the basic features.
“I Sell to Everyone!”
No you don’t – and a solid understanding of your target market can be the difference between the success and failure of a business. Defining your target market forces you to consider the most important benefits for potential clients, focus your marketing efforts to reach the right audience and determine the most cost-effective channel to deliver your products or services. Define your targeted customers in detail, including extensive demographic traits and in more subjective traits such as lifestyle or personality types. Continue reading 5 Mistakes Your Business Plan Must Avoid